Attitude Magazine

The goal

Attitude Magazine is the UK's biggest gay lifestyle magazine and is also rapidly gaining popularity on US newsstands. They want to capitalize on their strong market position by relaunching their very popular website as a dedicated social networking site for the gay community.

With the old attitude site receiving approx. 600,000 unique visitors every month, it is hoped that the relaunched site will become the main social networking site for the worldwide gay community.

The implementation

elertz technology is an intrinsic part of the new site, with the user downloading and installing the widget in order to access all the features of the website. Users can be alerted instantly when a comment is made, they receive a new friend request or any of the usual actions present on a social networking site.

Users that just can't stand to miss out on any potential new friend or message can even get notification via SMS, wherever they may be!

The result

In the words of Simon Robinson, co-founder of Attitude's parent company:
"elertz technology is perfect for community sites as it is a totally reliable messaging system that is anonymous for our end users to subscribe to. Moreover, the additional revenue it generates means that we can fund the labor intensive moderator and running costs associated with operating a well run community site and still make an overall contribution to the bottom line. elertz will help us achieve our goal of making Attitude THE global brand for the gay community around the world."