SilverBean - PrimeTimeBingo

The challenge

PrimetimeBingo were looking for a tool to increase customer retention, customer loyalty and assist in developing their on-line community. E-mail is the first choice for most websites when creating a communications channel. However e-mail was not dynamic enough for creating the online line experience primetimebingo.com wanted. For example letting a user know that their bingo ‘Buddy’ has just logged on to the site is just not practical via e-mail. It needs a real-time alerting system.

The findings

Bingo is a game which has a community of regulars who almost enjoy the social side of the game as much as the actual prizes. To keep a loyal base of users is essential to maintain the sites long term popularity. A good method to inspire loyalty is to offer players special offers, discounts and other valuable incentives that they can use on the primetimebingo.com site as well as in other well known high street shops. Continuing the community theme a user defined ‘buddy’ channel was offered to alert a user when their chosen buddy or buddies were on line. This was a good method of user retention and it would require an instant or real time tool to work.

The solution

Using elertz to create an elertz channel that end users can opt in to receive special offers, and an elertz buddy channel where users can opt in to be alerted when a particular user has logged into the site. The light weight Adobe Air Elertz application is installed on the users PC and will listed for notifications and alerts.

Elertz was used to quickly create an entirely new social dimension to the site that's great for the users and great for the site operators.

The results

Elertz gives our customers a really useful service that they value and encourages users back to the site; we also get additional revenue from the contextual advertising. elertz helped us a lot to get started and the widget also reinforces the primetimebingo brand. We are looking to integrate elertz on to our other gaming sites as it really is a win for us and for our customers.