The Move Channel

Push marketing

Push marketing has been critical in our success as a business. As our business model is performance-based we are extremely motivated to actively promote selected property opportunities to our database of registered users and newsletter subscribers. However, given the increasingly stringent, differing and ever-changing compliance requirements of the various email clients, ISPs and corporations to whom we deliver email, it is no surprise that email delivery rates have been sliding steadily across the industry over the past 18 months.

Complements email and RSS

While we will continue to work to improve that side of our business, it also makes a lot of sense for us to give our users a wider choice of delivery mechanisms for the information our users want to receive. Elertz fits the bill perfectly and is an ideal complement to email and RSS, the other delivery mechanism we are implementing.

Critically unique

Elertz gives users another option when it comes to how they receive our updates. It's instant, non-intrusive and critically for us, unique. Unlike the emails we send out, the elertz will not be competing with hundreds of spam emails each day, helping us ensure that our messages get through to our customers.